Hi, I’m Matthijs. Product designer, working at Staff level.
I make complex products clear, and I help teams build them better. 20+ years in digital design, 15+ of them in UX and digital product design. B2B SaaS, e-commerce and EdTech, for brands like NS, INTERSPORT and Albert Heijn.
- Sole digital product designer on NS’s new B2B platform for ~200,000 business customers.
- Worked closely with the Global UX/CX Director and led client-side UX for INTERSPORT’s Universal Design System, built for 46 countries.
- Strongest in complex B2B SaaS and e-commerce, design systems and DesignOps.
- Certified Scrum Product Owner.

Recent work
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Intersport International
Universal design system for every Intersport country
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Lepaya Learning
Setting up a UX team with DesignOps
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Hutchison Ports ECT
Improved port tracking to prevent logistics delays.
Curious how I work?
Happy to walk you through a case and my role in it. Or read my README first.





